Cardiff City are the only top six club to have started early season ticket renewals so far, and the difference in pricing to Elland Road makes for interesting reading.

It’ll come as no shock that Leeds United’s prices are more expensive than most. For new season ticket applicants this season, Leeds United fans paid more than anyone else in the division and all but four of the Premier League teams – including both Manchester clubs and Newcastle United.

Ken Bates responded to critics by asserting that if Leeds United fans wanted Premier League football, they needed to pay Premier League prices. This was an argument that lost all credibility after the most depressing transfer window in recent history saw Leeds miss out on a whole host of top signings because the club claimed, their wage demands were too high.

It’s interesting to note then, that a club who seems to have no problems signing players and competing for a place in the top six has season ticket prices that are on average, £150 cheaper than Leeds United’s cheapest renewal price. .

At Elland Road, adult season ticket renewals ranged from £516 in the North Stand to £669 in the East. At Cardiff City meanwhile, prices start at £345 and top out at £545 – only £29 more than the cheapest renewal price for a full paying adult at Leeds.

If you’ve made the mistake of reproducing and are forcing your affliction on the next generation, then adults in the family stand could renew for £462. Add in the compulsory kids ticket and this sum rises to £663. Fathers dragging their kids along to watch Cardiff City meanwhile can pay as little as £396 for their tickets, which is a staggering £267 cheaper than at Elland Road.

Of course, all Leeds United’s prices quoted above were for those that renewed before the 31st of January 2012. Early renewal for adults now costs from £582 to £752, and if you’re a father and child combo, you’re now looking at £750 to renew both. Cardiff City meanwhile didn’t start renewals until February the 1st and have given their fans until the end of March to benefit from the full renewal discount.

  • Matt

    If LUST want an effective campaign, it has to be targeted. I would campaign purely on ticket prices, that way it forces the issue rather than the wider general point about mismanagement. It’s too easy to dodge arguments when you are throwing a hundred accusations around.

    • Chareose

      Pricing isnt the only issue though is it………..its also where the money is being spent and the lies about the clubs accounting

  • oldlufc

    It would really help if we could read the post. The screen background is bloody awaful – back to the drawing borad me thinks!!!

    • TSS

       @oldlufc What screen background? 

  • dh lufc

    If ken gets 22000 people through the gates at £516 each that’s 11.3 million pounds, if he lowers the price to £345.00 each and then gets 27000 through the gates he nets £9.3 million, Ken aint going to change his mind, He knows some will stop going but he also knows that thousands will keep going and coughing up whatever he asks.

    • Chareose

       @dh lufc
       however if he lowered it from £516 to an average of £400 thats 11.3 million pounds……… so no loss, you have chose the extreme example mate………
       
       In the Championship with a new regime, coupled with ticket price cuts and some investment in the squad would equal a feel good factor and far higher gates than 27000, thats where Ken has obviously not done his maths……….. also as mentioned you would see more sales at the ground. Kit sales can be massive in terms of income (seem to remember leeds turning over 5 million one year in kit sales)
       
      Cheers

    • Chareose

       @dh lufc
       however if he lowered it from £516 to an average of £420 thats 11.3 million pounds……… so no loss, you have chose the extreme example mate………
       
       In the Championship with a new regime, coupled with ticket price cuts and some investment in the squad would equal a feel good factor and far higher gates than 27000, thats where Ken has obviously not done his maths……….. also as mentioned you would see more sales at the ground. Kit sales can be massive in terms of income (seem to remember leeds turning over 5 million one year in kit sales)
       
      Cheers

    • number1inyorkshire

        however we do not sell 22000 season tickets its more like 9-10k season tickets.. plus what come through the door on match days he makes a shed load of money from the members club too remember .
      he will buy carlsberg lager in at 30-40p per pint and sell it £3+ plus all his catering will have a 60% GP..
       

  • Dirtyleedsblog

    22,000?!?! Leeds United attract around 10-12,000 season tickets each season… This year it will be below 10 I would imagine. Of they were half the price and sold double the amount (about 18k) we’d have the same amount of £££ and a decent atmosphere…

    • TSS

       @Dirtyleedsblog Plus you’d make additional revenues in match day spending. Each fan must spend an additional £20 (on average) on matchdays .

      • StuartL

         @TSS  @Dirtyleedsblog £20? What world do you live in? The average fan probably spends a fiver or less. Most people don’t buy a programme, a pie or have a pint. For every fan who spends nothing you need one fan who spends £40. Really? Even at ER it’s difficult to do that.
         
        And you got the price of an early renewal East Stand ticket wrong. It was £633, not £669.
         
        That doesn’t take away from the sentiment of your article, but simple research errors and inflated valuations are easily avoided, and are what we criticise Bates for.
         

        • StuartL

           @TSS  @Dirtyleedsblog Ahhh…you picked the ESU I note. A better comparison would be the ESL or East and West.

        • TSS

          @StuartL Not really. I used the most expensive price and the cheapest price at Cardiff and the same at LUFC. I could have used the Bremner Suite actually which is even more ridiculous and considered by some to be general seating. 

        • number1inyorkshire

           @TSS  @StuartL it is general seating ,you pay for the quiet bar etc in all the suites at leeds and the fact you can have a pie with a carpet to stand on while you eat it ..

  • Col

    That statement is very short-sighted. If the ground is full then that means bars, club shop and program sales are all significantly higher. By out pricing parents from bringing their children to Elland Rd you have to wonder where the next generation of supporters will come from.

  • Colin

    I think TSS makes a good (albeit a scary fact of LUFC mismanagement) point and I’d add a couple of further points. There are some fans who ARE willing to pay the extortionate price of season tickets but WON’T because the club haven’t been transparent and open on where our money goes. If the club was giving the manager £1m here or there, then fair enough but that’s not happening and the club can’t even afford, or doesn’t want to pay improved wages to keep our prize assets.
    The ST January price freeze came across as more of a threat than an offer.
    And don’t forget Away fans also. They bring their money into our club and they’re getting ripped off too. I’ve seen Southampton fans on forums bemoaning Leeds for ripping off Away fans at £36 a ticket, but they don’t realise that Home fans are getting ripped off too.
    Ultimately, the pricing structure has seen the number of fans at ER (Leeds and Away fans) drop by the thousands. One of the knock on effects of less fans in the ground has meant a dull atmosphere and when that happens at ER then that is worrying. The football has often been crap at ER for a number of years but the atmosphere has been great. When the football is crap and the atmosphere is crap too, then what’s the fun in turning up at all, irrespective of the price?

    • BarneyWhite

      Agree – I can just afford to pay the prices for 2 kids and me but have not renewed because there is no hope, the football is poor, the atmosphere is dreadful and there is absolutely nothing to get excited about. It is not what supporting Leeds / attending ER is about.
      The old twat has said that  season ticket sales decide the player budget for the forthcoming season but It’s bollocks. Bates will pull in the punters when his actions provide the belief promotion is realistic or at the very least the club is moving forward – this means retaining our better players, signing (permanently) better players and being honest with the fans. If by the end of June Snoddy and White have extended and we have 3  or 4 quality signings I will renew at full price – Down to you Kenneth.

  • number1inyorkshire

    not only is he pricing out home fans £36 in charles stand NO concessions he is pricing out the away fans .
    Away fans have  a right to moan about the way they are being treated at ER paying £36 in the worst stand with the worst facilities at ER in a crap position in that stand .southampton fans will have to pay £60 including travel ,then that have to eat etc, you, your wife and 2 kids to go to a footy match £300 or vey near this saturday noucamp ,san siro, chelsea ,no leeds in second division its a joke ..
    The Southampton fans will be few ,that will reduce his income and reduce the atmosphere 22-23 k this Saturday or near ,not the 30k Warnock is asking for ..
    giving juniors away shirts is a gimmick to get rid of a shed load of shirts that he couldnt sell based on the semi boycott of the bates empire by fans earlier, not only that they will be absolutely no good in 3 months as the shirt sponsor only signed a 1 year deal ,so my message is to tight wad we are not fooled ..
    let them have a free shirt in July when the new 1 comes out ..
     

    • Colin

       @number1inyorkshire Test comment  having problems with site,

      • Colin

         @number1inyorkshire You’re absolutely right. Yes, give them a new shirt next season. Infact we should go further, we should give Season ticket holders next season either a £20 voucher to spend at the club shop OR a free shirt for kids/babies under 16.

        • TimPM

          The way away fans are treated is disgraceful. Bates could have a point that protests and ungraceful open letters don’t reflect well on the club as a whole, but neither does fascist enforcement of rules on Away fans who have paid massive sums to get to, and see, the football match. They come to a great stadium and a great club and they’re treated like dirt. Then they see the same infringements amongst us lot for no reply from the stewards.
           
          And so a lot are boycotting, and that’s losing us more money in the long run. The rest are moaning on forums after the matches. They don’t do that after going to other teams. In fact, often when playing big teams in what are good stadiums, plenty of fans of smaller clubs praise the atmosphere and experience. Not at Leeds.

  • TimPM

    Well, if we want to pay what seem relatively competitive wages, and improve the stadium, the money has to come from somewhere. I’m just surprised we haven’t been louder about this earlier!

  • number1inyorkshire

    my message to ken bates is that it is not the responsibility  of the fans to pay anything at leeds ,based on the overall turnover of the club you could spend more on  players you chose not to .
    when you buy the club it is your responsibility to take it to the highest level if you do not want that job F off and give it to someone that does .
    we are paying enough 27 million plus turnover is enough to get us up ,if you chose to invest the money in the right areas namely the team so do not blame us the fans for the quality of the team .
    if we want a premier  league team we have to pay premier league prices ,well seemingly we do and we do not have a premier league team now its your turn kenneth  ,we are doing our bit ..
     

    • dh lufc

       @number1inyorkshire 
      I agree with a lot of what you have said, but is 27 million turnover enough?
      What will be WHU and Southampton’s turnover be, how much will their wage bill be compared to Leeds?
      Are we kidding ourselves that we are still a big club?

  • Atlanta Whites

    When we reduced prices for the UEFA Cup in the 90’s I was skint and working as a landscaper but I was able to afford the match – the Locomotiv game is probably the best atmosphere I’ve experienced at Elland Rd. I even bought a program. The maths would probably still work these days, but who wants a ground full of paupers who are only there for the football.
    For the record, Ken, I now live in America so only get home for 1 or 2 games a season – I was even there when Oldham were 3-0 up at half-time and ruined my trip home for Christmas, but I always come back.
    I won’t bore you with my being on the Derby end when Bowyer scored our 4th or at Anfield when Smith scored on his debut, Andy Ritchie and Ian Baird being through on the keeper against Carlisle, that I did a first middle school project on Brendan Ormsby or was on Lowfields with my dad when Tony Philliskirk scored the only goal in a 1-0 win for Sheffield Utd and I was gutted.
    Just because I’m not in the ground every week, Ken, doesn’t mean I don’t care. Now fuck off.

  • Pingback: Involving Fans in Football Clubs? | The Scratching Shed - Leeds United()